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Monday, October 8 • 2:45pm - 4:00pm
#532 Closing General Session and Keynote Speaker: Abigail Posner - "Cracking Creativity: Re-Engaging Our Innate Creativity for Greater Productivity and Growth"

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Abigail Posner has spent her life catalyzing change and creating impact. Today, as Head of Strategic Planning at the ZOO, Google's creative think tank for agencies and brands, Abigail's role is to help advertisers and markets make sense of human beings' deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. While at Google, she launched an industry-first thought leadership series on human beings' emotional relationships with the digital space: Humanizing Digital. Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, and Head of Strategic Planning at DDB New York.
Speakers
avatar for Stephen W. Maye

Stephen W. Maye

PMI Global Conference 2018 Emcee; Host, ProjectifiedTM with PMI Podcast
Stephen Maye has extensive international experience guiding top health care, retail, financial services, media, and not-for-profit clients through strategic change. Stephen helps executive teams clarify and express the essential purpose, goals, and success measures of their strategic... Read More →
avatar for Abigail Posner

Abigail Posner

Head of Strategic Planning at Google’s Creative Think Tank for Agencies and Brands
Abigail Posner has spent her life catalyzing change and creating impact. Today, as Head of Strategic Planning at the ZOO, Google's creative think tank for agencies and brands, Abigail's role is to help advertisers and markets make sense of human beings' deep, emotional relationship... Read More →

Monday October 8, 2018 2:45pm - 4:00pm PDT
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